Enter views, followers and engagement to get an earnings range — covering both the Creator Rewards Programme and what a brand deal at your size typically pays.
Unlimited — runs in your browser
How It Works
Monthly views, follower count, and typical engagement rate.
Creator Rewards pay per qualifying view; brand deals are priced off followers and engagement. They are very different numbers.
Low to high, because both paths vary with niche and audience geography.
There are two routes, and they are not close in size. The Creator Rewards Programme pays per qualifying view, roughly $0.40-$1.00 per thousand — but only on videos longer than one minute, from viewers in eligible countries, that meet originality and engagement criteria. A large share of a typical creator's views do not qualify at all.
Brand deals are where the money actually is for most creators, and they are priced completely differently — off follower count and engagement rate, not views. A common starting point is $20-50 per thousand followers per sponsored post, moving substantially up or down with engagement rate and niche.
That difference matters for how you read any TikTok earnings figure. A creator with 100,000 followers might make a couple of hundred dollars a month from Rewards and several thousand from two brand deals. Engagement rate is the number that moves brand pricing most, which is why it is worth tracking separately from follower count.
Why Use This Tool
Creator Rewards and brand deals estimated separately, because they are priced on completely different inputs.
Brand deal estimates move with engagement rate, which is what actually drives sponsorship pricing.
Rates vary with niche, geography and negotiation. A precise figure would be a false one.
Runs in your browser, no account.
Because a finance creator and a dance creator do not command the same rate at the same size.
Check before a negotiation.
Through the Creator Rewards Programme, roughly $0.40-$1.00 per thousand qualifying views. The word qualifying does heavy lifting — the video must be over a minute, the viewer must be in an eligible country, and originality criteria apply.
The Creator Rewards Programme. It pays considerably better than the old Creator Fund but restricts eligibility to videos over one minute long.
A common starting point is $20-50 per thousand followers, adjusted for engagement rate and niche. High engagement and a commercially valuable niche justify substantially more; a large but disengaged following justifies less.
For the Creator Rewards Programme, yes — 10,000 followers and 100,000 views in the last 30 days. Brand deals have no threshold, and small accounts with strong engagement in a specific niche do get paid.
They are unrelated mechanisms. Rewards pay per view. Brand deals pay for access to an audience, priced on size and engagement. For most creators the second is several times the first.
It is a range from published rates and typical market pricing. Your actual figures depend on your niche, your audience's countries, and in the case of brand deals, what you negotiate.
Rewards scale with qualifying views. Brand rates scale with audience and engagement, which scale with how consistently you post. The bottleneck is production time — which is the part that can be automated.
Increase what you publishFree to start · No credit card required
Keep Going
Estimate YouTube Shorts earnings from your view count and niche, using realistic RPM bands. See what Shorts actually pay — free and instant.
Calculate engagement rate from views, likes, comments and shares — with benchmark bands for TikTok, Reels and Shorts so you know if your number is good.
Generate TikTok hashtags from any topic. Get a ranked mix of broad and niche tags built for the For You page — free, no login, no limits worth worrying about.
Enter your recording length and format to see how many short clips it realistically contains, how many editing hours that costs by hand, and the cost per clip.
Creator Rewards / month
$80 – $200
Per sponsored post
$1.0k – $2.5k
Two deals + rewards
$2.1k – $5.2k
A realistic month
These are unrelated mechanisms. Creator Rewards pays per qualifying view and needs 10,000 followers plus 100,000 views in 30 days. Brand deals have no threshold and are priced on audience size and engagement — which is why the second number is usually the larger one.